[HEADING]INTRODUCTION[/HEADING] Marketing is one of the most important aspect for any business and so we would analyze various marketing strategies mainly PEST analysis, SWOT analysis, competitive analysis are been done and explained in detail. [HEADING]MARKET SEGMENTATION & TARGETING[/HEADING] Always target market on the basis of the product you are offering to the consumer and hot it can penetrate into the consumers. [HEADING]PEST ANALYSIS[/HEADING] PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. [HEADING]SWOT ANALYSIS[/HEADING] SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. [HEADING]POSITIONING STRATEGY[/HEADING] Always position and project yourself accordingly. [HEADING]COMPETITVE ANALYSIS[/HEADING] Never under-estimate your competitors numbers and find who is main competitors and see the target audience of both companies are same. [HEADING]PROMOTION[/HEADING] Give immense importance to promotion and advertising activities. [HEADING]CONCLUSION[/HEADING] With all these strategies it can be very well said that the success of any product is undoubtedly going to be there for a long time, reasons for this is very well shown in the above report.