Marketing

This article is, again, based on my experience of interaction with MBA aspirants. A typical MBA aspirant has his head filled with millions of thoughts. When he is thrown with an unexpected question, his preparation breaks down, his language starts becoming colloquial and approach jittery. This typically happens because the candidate doesn’t understand the fundamentals behind jargons but they just know them. The most infamous but repetitive attempt to cover-up the nervousness is throwing up jargons....

An MBA aspirant appearing for an interview is often asked these questions – which stream would you like to major in? Or what is your Career Goals? What excites you about MBA? The responses to these often make candidates run into a word called “Marketing”. I am not going to give any marketing fundae or a crash course to become a champion about marketing here. Rather, I would like to clear a few misconceptions about Marketing – what is marketing? Is it selling a product, is it advertising or is it...