My Name is Shabbir Bhimani and I am developer by profession in the field of applications, web and database. Currently doing full time online marketing of my websites and like to share my experiences on how you can make money online and become an entrepreneur @ CodeItWell.com
Toyota Innova Marketing Strategy
Posted 05-06-2009 at 10:20 PM by shabbir
Toyota Innova is one of the successful cars launched in India for sometime now and was thinking what were the important aspect of its marketing and after reading lots of information I came up with the following points.
- Good Product: Innova'-ted for customers. Which means its one of the best 2500 CC engine for the price offered.
- Brand Ambassador: No marks for guessing but its worth mentioning. Innova has effectively used the charisma of Aamir Khan to promote it and make it trendy and upmarket.
- Different from competitor: Innova distanced itself from the Qualis, its successful predecessor which is just a popular Taxi nowadays.
- Innovative acquisition of customers: Toyota offered 1% interest on loans for Innova buyers for very small amount of time to get the car on the road and others to see it.
Total Comments 4
Comments
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thanx for sharing info ,,, nice effort ,,,
JJ...Posted 05-13-2009 at 04:35 AM by jagjot
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brilliant works herePosted 06-06-2009 at 09:23 AM by jackferro
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Thanks for the feedbackPosted 06-06-2009 at 09:42 AM by shabbir
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hi guys,
i really enjoyed this site but needs some topics in marketing management or marketing research for my MBA projects.Posted 07-08-2009 at 07:51 PM by Odeyemi
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