Marketing

We have MBA Project Reports - Ready to download project reports in Finance, Banking, Human Resource HR, Marketing and many more. Prepared by student's of Top B-schools, Across the Globe.

We also have Project Discussion where I see many people asking for project topics and so I would dedicate this post completely to projects. I would share some of the well known magazines and publications which you can use as reference for your projects.

I would be updating the post regularly...

Toyota Innova is one of the successful cars launched in India for sometime now and was thinking what were the important aspect of its marketing and after reading lots of information I came up with the following points.

• Good Product: Innova'-ted for customers. Which means its one of the best 2500 CC engine for the price offered.
• Brand Ambassador: No marks for guessing but its worth mentioning. Innova has effectively used the charisma of Aamir Khan to promote it and make it trendy

...

IPL Marketing Strategy as we all know has worked like anything but what do you think about recent Vodafone advertisements that we see in the IPL Matches ?

Customer viewpoint

Its a good laughing dose in between the matches of Kolkata Knight Riders and Royal Challengers Bangalore while watching them.

Cute thinking and awesome execution by Vodafone.

There are very few ads that keep coming back and it seems there will be more new ads as the tournament...

April 18 Launched IPL season 2. IPL was one of the most successful Event in 2008 and IPL season 2 is also in the same line for 2009.

With the unexpected results already in the opening matches of IPL season 2 there are lots of things which I saw would like to share them here.

As IPL is Launched by BCCI on the line of Football’s English Premier League and National Basketball League (NBA) of the US. Professional Twenty20 cricket league created and promoted by BCCI and backed...