Blog Entries

Brands live in the minds of consumers and offer instant recognition and identification .However, a brand is much more than just a tag for recognition and identification. Beside the physical product, a brand also has perpetual components which impart an invisible halo to it. A brand’s perpetual components are intangible associations and very strongly differentiate the brand in consumer’s perceptions. Brands are the basis of consumer relationship and bring consumers and marketers closer by developing...

Retail was one of the favorite words until the slowdown occurred. All hopes of making it big were dashed and millions of rupees in investment were washed away. There were big winners and even bigger losers. But at the same time, when there were other burning the tracks with speedy expansion plans, there was one start up in the retail space –which chose a different path with its “mom and me” retail outlet, it not only defied the age old strategy of establishing a name in the retail space through...

Devotion blend with hard work could make a person accomplish his or her goal in a paramount possible mode. No time limit could then prevent a person to achieve many things beyond his or her capabilities.

The same thing if applied for the students then it could be said that still anticipation for them is there if their vision is to crack MBA entrance this year and complete their MBA degrees. MPMET i.e. Madhya Pradesh Management Entrance Test which is specifically been conducted for...

Management education in India is booming. There are over 1,250 approved business schools, 1,25,000 full-time and 1,00,000 distance MBA students and 1,30,000 MBA aspirants taking the Common Admission Test every year.

The end-users, the recruiters seem to be facing a constant supply crunch, and are always on the lookout for the talent graduating from the top B-schools. Thus the MBA is a valuable commodity that insures a quick return on investment.

As far as higher education...

Marketing activities, in some companies are divided along functional lines such as advertising, sales, marketing research, product planning, etc. The advertising manager looks after all promotional activities concerned with the company’s products ad services, including, budgeting, creation of ads and their production, media schedules and sales promotions, but excluding sales management.

Under the centralized system the certain basic functions are performed. These include Planning...