The Concept….
“A brand name is more than a word. It is the beginning of a conversation.”- Lexicon
Ofen we hear statements like “I want to work in Infosys/ HCL”. This is the result of conscious or unconcious employment branding by organisations.
Employment branding is the systematic process of positioning a company as an attractive choice for prospective and current employees by using a well-crafted messaging strategy backed by consequential and relevant employee-oriented...
