My Thoughts

See first part of this post Brandishing on internet

FMCG marketers in India have generally used the internet like traditional media doing high impact and high visibility advertising akin to television with almost negligible measurability and accountability.

With the onset of global slowdown, brands now are actively looking for cost effective ways of fulfilling their marketing objectives. This is where the internet can come handy as it is the only medium that is completely...

If you could actually fly back in time to the Kolkata harbor on one particular day of 1888 you would have been privy to historic scenes of creates being put aside in racks, with all of them embossed with the words “Made in England by Lever brothers”. The “creates” contained Sunlight soaps. And it marketed the first instance of a FMCG product being marketed in an organized manner in India. Today as we see, FMCG forms the largest chunk of marketing and advertising budgets in India. But then what...

Who is Rupert Murdoch after all? Though he doesn’t need any introduction whatsoever still for the sake of doing it, Rupert Murdoch is probably the biggest media mogul to have ever existed. Murdoch happens to be the founder, a major share holder, chairman managing director of news corporation .He began his career with a single newspaper in Adelaide ,Murdoch started other publications in native Australia before expanding News Corporation into parts of United Kingdom, United States of America and...

Remember Mr. Clint Eastwood in his cowboy Avtaar in the 1966 cinematic masterpiece the "Good, The Bad, the Ugly", lets take a walk then, through the by lanes of the past and rediscover the real genesis of the macho Marlboro western male. Philip Morris, the cigarette industry veteran cashed in on the trend of women moving in workplaces in the early 1920s and introduced its Marlboro brand of cigarettes for females in 1924..But soon concerns about smoking causing cancer made cigarette makers...

Corporate families have split in the past and the chief reason triggering these debacles have been chiefly sibling acrimony. This factor have, over the years, emerged out of the confinements of these families and has tormented the investors as well .In this regard we can consider Videocon to be the most vivid of exceptions .The founders of the Videocon or the Dhoot brothers have worked with perfect coordination and concordance to make Videocon a 4 billion dollar company it is today. P.N.Dhoot,...