Marketing

I have been explaining the terms and activities involved in effective marketing. You can go through the information provided in PART 1 and PART 2 here. I have decided to compile the final information today and present it in a nutshell. The entire discussion was all about a question on to promote either sales or marketing? Which is effective and will bring better prospects for the company? On going through the past articles, i believe you MBA graduates must have started thinking about these aspects....

I have explained the basic concepts of marketing and the importance of having marketing skills for MBA graduates in PART 1. This article is not just a read and go. If you can start implementing these concepts right from your college level, you can have better prospects in your career. Your fortunes will get propelled along with these skills.

Let me explain this with an example. Assume any software company that concentrates only on health care space. The competitor might be a subsidary...

Which is important to promote your brand product - Sales strategy or Marketing? It is important to understand various terms and terminologies in order to come to a conclusion. One has to understand the impacts and effects of sales and marketing on a business. It is effective to go with the strategy that will have a sustainable impact on the business. The Indian Inc has started to acquire foreign companies and are ready for mergers. No body would have expect Industry to perform in such a way 15 years...

Have you ever thought that celebrity endorsement will improve the product value in the market? I have given a long thought and have gone through several articles relating this argument. I have presented some of the best picks here.

Most often people believe that celebrity endorsement is just a lazy tool to make the product visible. This kind of marketing and advertising has a definite impact on the minds of customers. Consumers believe the product is of superior quality when they...

Text messaging was introduced in the year of 1996. No body knew that text messaging could change the way people communicate in the present world. It was introduced to have a personal form of communication and to share thoughts between individuals. No body would have predicted the massive growth of text messaging services which could be used for business marketing. Most of the mobile network companies offer text messaging services at free of cost. People do not want to shell out more money and is...