Dual Specialization in MBA
Posted 02-12-2010 at 10:47 AM by himanshusofttech
Now a day’s most of the business school is offering dual specialization in MBA keeping in view industry requirement and employability prospect. Some of the popular dual specializations that most of the institutions are offering are Marketing and Finance, Marketing and Human Resource Management, Human Resource Management and Information Technology. Current global recession has forced industry to appoint candidate who is having multi tasking ability. There is huge demand in the industry for the candidates who are having multi skill and who can perform diversified jobs with equal efficiency. MBA degree with dual specilisation solves this purpose.
MBA degree with dual specialization offers great exposure and benefit to students. It provides vast knowledge to students regarding distinct stream as well as develop the ability among the student so that they could perform different task simultaneously with equal efficiency.
The time has passed when industries were looking for expert for particular field, now candidates having multi tasking abilities are in great demand.
Student should select their dual specialization keeping in view their inner interest and employability perspective. The most demanding and appealing dual specialization is Marketing and Finance. Statistic shows that more than 75% jobs are in BFI Sectors (Banking, Finance and Insurance).For marketing of the financial product student must have knowledge regarding financial management like dividends decision, stock market, working capital management, portfolio management and security and technical analysis.
In securities and technical analysis students gets knowledge regarding different securities, option and sensex analysis.
In working capital management and portfolio management students learn regarding management of investment fund for maximizing return on investment. In marketing specialization student gets knowledge regarding different subjects like consumer behavior, sales and distribution management, service marketing, industrial marketing etc. Marketing is the back bone of any organization whether it is big or small because it is the department which generates revenue for the organization.
Marketing create demand in the market by creating awareness about the product, convince the customer for purchasing more and eventually satisfy the customer by offering superior value to them. Marketing starts with identifying need and want of the customer and ends with customer satisfaction by offering the product that meet with the need and want of the customer. It is advisable to students that they must keep marketing in their dual specialization because it increases the scope of the job. MBA degree with dual specialization increases the horizon of the students and enhances the probability for getting better jobs in terms of better salary package and growth opportunities.
MBA degree with dual specialization offers great exposure and benefit to students. It provides vast knowledge to students regarding distinct stream as well as develop the ability among the student so that they could perform different task simultaneously with equal efficiency.
The time has passed when industries were looking for expert for particular field, now candidates having multi tasking abilities are in great demand.
Student should select their dual specialization keeping in view their inner interest and employability perspective. The most demanding and appealing dual specialization is Marketing and Finance. Statistic shows that more than 75% jobs are in BFI Sectors (Banking, Finance and Insurance).For marketing of the financial product student must have knowledge regarding financial management like dividends decision, stock market, working capital management, portfolio management and security and technical analysis.
In securities and technical analysis students gets knowledge regarding different securities, option and sensex analysis.
In working capital management and portfolio management students learn regarding management of investment fund for maximizing return on investment. In marketing specialization student gets knowledge regarding different subjects like consumer behavior, sales and distribution management, service marketing, industrial marketing etc. Marketing is the back bone of any organization whether it is big or small because it is the department which generates revenue for the organization.
Marketing create demand in the market by creating awareness about the product, convince the customer for purchasing more and eventually satisfy the customer by offering superior value to them. Marketing starts with identifying need and want of the customer and ends with customer satisfaction by offering the product that meet with the need and want of the customer. It is advisable to students that they must keep marketing in their dual specialization because it increases the scope of the job. MBA degree with dual specialization increases the horizon of the students and enhances the probability for getting better jobs in terms of better salary package and growth opportunities.
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