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If you could actually fly back in time to the Kolkata harbor on one particular day of 1888 you would have been privy to historic scenes of creates being put aside in racks, with all of them embossed with the words “Made in England by Lever brothers”. The “creates” contained Sunlight soaps. And it marketed the first instance of a FMCG product being marketed in an organized manner in India. Today as we see, FMCG forms the largest chunk of marketing and advertising budgets in India. But then what...

Who is Rupert Murdoch after all? Though he doesn’t need any introduction whatsoever still for the sake of doing it, Rupert Murdoch is probably the biggest media mogul to have ever existed. Murdoch happens to be the founder, a major share holder, chairman managing director of news corporation .He began his career with a single newspaper in Adelaide ,Murdoch started other publications in native Australia before expanding News Corporation into parts of United Kingdom, United States of America and...

Remember Mr. Clint Eastwood in his cowboy Avtaar in the 1966 cinematic masterpiece the "Good, The Bad, the Ugly", lets take a walk then, through the by lanes of the past and rediscover the real genesis of the macho Marlboro western male. Philip Morris, the cigarette industry veteran cashed in on the trend of women moving in workplaces in the early 1920s and introduced its Marlboro brand of cigarettes for females in 1924..But soon concerns about smoking causing cancer made cigarette makers move towards...

Managing data is the most important aspect for a business to flourish and even a layman has knowledge of that. Indian business organizations have been quiet pro when it has come to the managing of data. Whenever it has come to cracking the rural code, Indian marketers have ignored this very important facet, but then again some have been very keen with this aspect. We can thank Castrol India Ltd. for taking this one vigilant step in the year 2009 and gaining back a majority of market share for from...

A famous literary genius once said that every leader needs to look once in a while to make sure that he has enough followers. However, when Bharti Airtel, the clear market leader of Indian telecom sector looked back it found that it is left way behind in taking initiatives to woo new customers. And if that was not enough, then much to the surprise of market watchers, it has adopted the pricing strategy that other players have introduced in the past, case in these point being the charging calls per...