Blogs

Brands live in the minds of consumers and offer instant recognition and identification .However, a brand is much more than just a tag for recognition and identification. Beside the physical product, a brand also has perpetual components which impart an invisible halo to it. A brand’s perpetual components are intangible associations and very strongly differentiate the brand in consumer’s perceptions. Brands are the basis of consumer relationship and bring consumers and marketers closer by developing...

Retail was one of the favorite words until the slowdown occurred. All hopes of making it big were dashed and millions of rupees in investment were washed away. There were big winners and even bigger losers. But at the same time, when there were other burning the tracks with speedy expansion plans, there was one start up in the retail space –which chose a different path with its “mom and me” retail outlet, it not only defied the age old strategy of establishing a name in the retail space through...